The Centre for Women Announces

Appointment of New Program Director

for Women’s Business Centre





Ann W. Madsen, Executive Director of The Helen Gordon Davis Centre for Women, today announced the appointment of former Credit Union Executive Christine Peters as the new Program Director for the Women’s Business Centre.

The Women’s Business Centre (WBC) was opened in 2013 as an integral part of The Centre for Women’s workforce development efforts to help women to start and grow their own businesses. In 2014, the WBC became part of the national network of 100 WBCs across the country which are funded in part by the Office of Women’s Business Ownership of the Small Business Administration.  The Centre’s WBC was purposefully designed to be complementary with the organization’s five other programs which help women across Tampa Bay to succeed both personally and professionally.

The WBC provides in-depth training, one-on-one counseling and networking opportunities to more than 3,000 women and has helped to launch 40-plus female-led businesses across Tampa Bay.  The WBC is the only Small Business Administration (SBA) designated women’s business centre on the West Coast of Florida.

In announcing the appointment, Madsen said: “We are delighted to welcome Christine who has a wealth of experience as a working entrepreneur, a consultant for small businesses and an impressive background as a former President & CEO of a Credit Union in Upstate New York.  

“She knows and understands the importance of access to capital and some of the unique challenges women face in starting and growing a business.,”

Christine said: “I am excited for this new the opportunity to contribute to the community in such a meaningful way. Women owned businesses are a vital part of our economy, and the WBC has an excellent reputation for providing services that encourage, empower, and elevate current and aspiring women business owners.

Christine was President/Chief Executive Officer of Family First of New York Federal Credit Union in Rochester, N.Y. before moving to Tampa. She developed and managed the implementation of strategic plans, policies and operating activities for the credit union’s four branches and 50 employees. Christine was honored as an Athena Award finalist for excellence in leadership and the Credit Union and was named “Business of the Year” for its reputation and involvement in the community. 

She holds a Bachelor of Science degree in accounting and graduated with the highest honors from Rochester Institute of Technology.  She is also a Certified Public Accountant (CPA), Certified Chief Executive (CCE) and Certified Internal Auditor (CIA). 

The WBC serves six counties across the West Coast of Florida.  Its main offices are at The Centre for Women’s headquarters at 305 S. Hyde Park Ave. in Tampa. This provides WBC clients on-site access to the counseling and training a wide variety of services offered by The Centre for Women’s other programs including Counseling & Wellness, Employment Services and Women’s Leadership Programs. The Centre for Women also has a construction services division and a Centre for Girls, for girls ages 5 through 14.

Information about the business centre can be found online at and